Sathiyanathan Rajarathinam is a passionate product designer with over 13 years of experience in user experience and interaction design. Currently, he serves as a Senior UX Designer at Keystone Technology Partners Inc, where he leads the design of Enterprise Data Quality Management Application of a reputed bank.
My Design Process
Discover
Understanding customer problems and opportunities through collaborative design with users and key stakeholders leads to the right solution path. This intense process yields significant rewards.
Deliverables includes past research insights, personas, user flow diagrams, etc.
Define
The objective of this phase is to define the right solution. I collaboratively define customer and business goals, create user stories, and conceptual models that illustrate the solution.
Deliverables includes user stories, UX requirements and customer journeys.
Design
In the design phase I create low and high fidelity designs in a iterative way. I frequently get customer and product feedback to align on the business strategy and user expectations.
Deliverables includes low/high fidelity mocks, user testing findings & prototypes.
Deliver
Polished visual designs, prototypes, and design specs will be delivered to engineering for feature development. I sometimes make tradeoffs to meet delivery timelines without compromising experience.
Deliverables includes visual designs, design specs document, functional prototype, etc.
