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Hi, I'm
Sathiyanathan Rajarathinam

Lead UX Designer shaping intuitive, scalable experiences across finance, retail, healthcare, and data‑quality ecosystems. I turn complex workflows into clarity through strategy, systems thinking, and human‑centered design.

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Work
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Personalized Home Page

Designed personalized home page experience for Best Buy's mobile app. Increased order conversion by 3.2% and revenue per customer by 2.1%.

In-Home Delivery Status

Led and designed In-home delivery appointment status to track the truck location. 32% reduction in Appointment reschedules and 47% reduction in customer care calls.

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AI Gift Finder

Designed AI Gift finder to enhance the user experience by making it easier, more intuitive and enjoyable to find gifts.

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In-Store Repair Appointment

Designed an In-store repair appointment tracker to make scheduling repairs easier and improve user experience. 23% reduction in customer care calls.

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Personal Projects

My passion for creating unique and impactful logos and brandings.

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