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I’m Sathiyanathan Rajarathinam, a Product Designer leading UX for enterprise systems across fintech and retail. I create developer‑focused fintech experiences and customer‑focused retail experiences that simplify complexity and drive measurable impact.

View my portfolio

Featured Projects

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Personalized Home Page

Redesigned Best Buy’s mobile homepage for 8M+ users using behavioral insights—shifting the approach from generic personalization to delivering the right moment. This drove a 3.2% lift in order conversion and a 2.1% increase in revenue per customer.

In-Home Delivery Status

Led and designed In-home delivery appointment status to track the truck location. 32% reduction in Appointment reschedules and 47% reduction in customer care calls.

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AI Gift Finder

Designed AI Gift finder to enhance the user experience by making it easier, more intuitive and enjoyable to find gifts.

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