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I’m Sathiyanathan Rajarathinam, a Product Designer with deep experience across fintech and retail. I lead UX for enterprise systems, designing developer‑focused experiences in fintech and customer‑focused experiences in retail. I specialize in transforming data‑heavy workflows into clear, scalable, and intuitive experiences that drive alignment, efficiency, and long‑term impact.

I'm excited to welcome you to my design space!

View my portfolio

Featured Projects

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Personalized Home Page

Redesigned Best Buy’s mobile homepage for 8M+ users using behavioral insights—shifting the approach from generic personalization to delivering the right moment. This drove a 3.2% lift in order conversion and a 2.1% increase in revenue per customer.

In-Home Delivery Status

Led and designed In-home delivery appointment status to track the truck location. 32% reduction in Appointment reschedules and 47% reduction in customer care calls.

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AI Gift Finder

Designed AI Gift finder to enhance the user experience by making it easier, more intuitive and enjoyable to find gifts.

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