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Designing through alignment

Design is a collaborative process. My role is to facilitate alignment between users, product managers, and engineers so we can shape solutions that are both feasible and genuinely valuable to customers.

Selected Work

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Homepage Personalization

2024-25

Achieved 3.2% lift in conversion for 8M users 

Data Quality Application

2025-26

Enabled rule validation in under a minute

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In-Home Delivery Status

2024

Reduced customer care calls by 47%

More Work

In-store Repair Appointments

2024

Achieved 8.4% increase in estimate approvals

AI Gift Finder

2025

Personalized gift recommendations using AI

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